In Sales Leaders Talk we bring you an interview with Maroš Mozola a man who has been helping companies grow for years by building trust and strong relationships. He got into B2B sales with intention — he wanted to learn how to sell so that one day he could run a successful business of his own. Today, he brings a wealth of experience from various markets and sales teams, including an unforgettable million-dollar partnership. What motivates him in sales? Where does he see the biggest mistakes? And what does he think the future of sales looks like? Read his perspective and get inspired!
How did you get into B2B sales? Was it part of a plan, or a coincidence?
After university, I wanted to learn how to sell. I had read in a business book that if you want to run a successful company, you need to know how to sell. That made a lot of sense to me, so I set out to learn. Since I had a technical background, I figured I’d start by doing sales in the software space. That’s where I began, and after three years, I moved on and kept learning new things.
What do you enjoy most about sales? And what frustrates you?
I enjoy the freedom — being able to choose the customers and people I want to work with. What frustrates me a bit are the people in sales who don’t really understand what selling is about and end up giving it a bad name.
What’s your take on the future of B2B sales? Will it be more about relationships or automation?
Sales will always be about relationships and building trust. I like automation — I actually studied it. But in the end, it’s people who buy, and people want to talk to other people who see them as human beings, not as numbers or machines. Building relationships and trust is what sales is all about.
What’s your favorite sales tool — something you couldn’t work without?
In-person meetings. And if that’s not possible, then video conferencing tools.
What do you think makes a top sales leader truly successful?
The ability to build trust and strong relationships.
What’s the biggest difference between selling in the U.S. and Europe?
In SaaS and software, the main difference is that in the U.S., they first ask whether something can be automated with software. Only if the answer is no do they consider hiring someone to do it. In Europe, it’s the other way around — they first try to hire someone and only later think about software. Western Europe is closer to the U.S. mindset, while the further east you go, the more people rely on manual work instead of tools.
What’s the biggest mistake you see in sales teams?
Salespeople focus on presenting their products and services instead of asking the customer questions to find out if they have a problem they’re actually willing to solve — and if they have the resources and conditions to solve it.
What’s your take on the role of AI in sales? Helper or threat?
Definitely a helper.
How do you maintain high energy and motivation when managing sales teams or working on deals?
I look for team members who are better than me. I create conditions that motivate them, and I focus on helping them achieve the results they’re aiming for.
What’s the most memorable deal you’ve ever closed — the one you’ll never forget?
The first time our partner hit $1 million in sales in a single month. It was a milestone we reached after four years of hard work. It was the first software partner I helped get to that level — and they started completely from scratch.
